Jie Yu Kerguignas , PhD
Qualification(s)
Function
Teaching Location(s)
Teaching Subject(s)
Area(s) of Expertise
Digital Marketing
Marketing & Communication
Short Bio
Dr. Jie YU KERGUIGNAS is Adjunt Professor in Marketing at Ecole Hoteliere de Lausanne. She has taught many MBA and Masterclasses on digital marketing and marketing strategy at diverse universities. She has published several research articles in leading journals including the Journal of Services Marketing, and her publishing has been regularly presented in internationally renowned conferences. She is also a reviewer for a few outstanding academic conferences, and a member of the American Marketing Association as well as the Association Française du Marketing. Her general area of expertise is in services marketing. Her recently specific research interest is in understanding and resolving the tensions embedded in the service encounter to improve service performance. Prior to her academic career, Dr. YU KERGUIGNAS held senior digital marketing roles in many international companies.
Publications in Peer-Reviewed Journals
Furrer, O., Landry, M., Baillod, C. & Yu Kerguignas, J. (2023). The interplay between physical and social servicescape: investigating negative CCI, Journal of Services Marketing, 37(6), 732-745.
Furrer, O., Yu Kerguignas, J., Delcourt, C. and Gremler, D.D. (2020), “Twenty-seven years of service research: a literature review and research agenda”, Journal of Services Marketing, Vol. 34 No. 3, pp. 299-316.