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Dr Matthias Fuchs

Matthias Fuchs , PhD

Qualification(s)

Ph.D. in Economics, specialty Marketing, University of St.Gallen (HSG)
Master of Science in Management, Vienna University of Economics and Business (WU Vienna)
Master in International Management, Global Alliance in Management Education (CEMS)
Bachelor of Science in Business Administration, Vienna University of Economics and Business (WU Vienna
)

Fonction

Professeur Assistant

Localisation

EHL Campus Lausanne

Module de cours enseigné

BACHELOR OF SCIENCE IN INTERNATIONAL HOSPITALITY MANAGEMENT
• Computational Thinking
• International Services Marketing
• Introduction to the Psychology of Luxury
MASTER IN HOSPITALITY MANAGEMENT
• Strategic Branding and Positioning for Luxury Brands

Domaine(s) d'expertise

Marketing, image de marque
Comportement des consommateurs
Marketing digital
Méthodes expérimentales
Analyse quantitative
Introduction à la psychologie du luxe
Marketing international des services
Pensée computationnelle

Projets de recherche financés

Matthias Fuchs' Projects