Ph.D. in Economics, specialty Marketing, University of St.Gallen (HSG)
Master of Science in Management, Vienna University of Economics and Business (WU Vienna)
Master in International Management, Global Alliance in Management Education (CEMS)
Bachelor of Science in Business Administration, Vienna University of Economics and Business (WU Vienna )
Fonction
Professeur Assistant
Localisation
EHL Campus Lausanne
Module de cours enseigné
BACHELOR OF SCIENCE IN INTERNATIONAL HOSPITALITY MANAGEMENT
• Computational Thinking
• International Services Marketing
• Introduction to the Psychology of Luxury
MASTER IN HOSPITALITY MANAGEMENT
• Strategic Branding and Positioning for Luxury Brands
Domaine(s) d'expertise
Marketing, image de marque Comportement des consommateurs Marketing digital Méthodes expérimentales Analyse quantitative Introduction à la psychologie du luxe Marketing international des services Pensée computationnelle
