Associate Dean Degree Programs
Associate Professor Strategy & Entrepreneurship
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Biography
Dr. Nicole Hinrichs is Associate Professor of Strategy and Entrepreneurship and Associate Dean Degree Programs at EHL Hospitality Business School. She is also a member of the faculty of the EMBA at EPFL,Lausanne and a Visting Reader at Imperial College, London. She gained academic experience at Columbia Business School (USA), Wharton Business School (USA), and the Swiss Federal Institute of Technology Zurich, ETH (Switzerland). She received her doctorate summa cum laude from the University of St. Gallen after working for several years as a strategy consultant and in strategic positions in the banking sector. Her research interests focus on the influence of organizational and role identities in the context of strategic decisions that affect transformative change and innovation.
She regularly conducts qualitative research to examine the processes by which managers and employees develop strategies and drive innovation, and how these enable entrepreneurial success. Her research has been widely supported by grants from the Swiss National Science Foundation (SNF) and the HES-SO, has received awards, and has been published in international journals such as the Journal of Management.
Nicole teaches the full range of undergraduate, master's, PhD, and executive-level courses, as well as in online courses, particularly on the topics of transformative change, strategic decision making, and business creation.
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Article
Food for thought: How curiosity externalization is fostered through organizational identity
Curiosity has increasingly been deemed to hold pivotal influence over the ventures founders create. While this growing body of knowledge has helped us understand the origins of a venture, what is less well understood is the process by which...
Learn moreJournal publications
Csaszar, F. A., Hinrichs, N., & Heshmati, M. (2024). External representations in strategic decision-making: Understanding strategy's reliance on visuals. Strategic Management Journal, 45(11), 2191-2226.
Hinrichs, N., Stierand, M. & Glaveanu, V. (2023). Food for thought: How curiosity externalization is fostered through organizational identity. Organizational Behavior and Human Decision Processes, 179, 104293.
Rosenkranz, N.* (2022). The Best of Both Worlds: Experiential Problem-based Learning Approaches in Hospitality Education. Journal of Hospitality & Tourism Education, 34 (2), 111-123.
Tempelaar, M., & Rosenkranz, N.* (2019). Switching hats: The effect of role transition on individual ambidexterity. Journal of Management, 45(4), 1517-1539.
Brusoni, S., & Rosenkranz, N.* (2014). Reading between the lines: Learning as a process between organizational context and individuals’ proclivities. European Management Journal, 32(1), 147-154.
*previously Rosenkranz, N.